You understand your business better than anyone, but clients are still comparing you with others on price?
You know exactly what makes your business unique, but you can’t find a simple way to get it across. Often, the language that connects with customers isn’t the one you use inside the company.
Blue Frog is a positioning firm. We find where you’re better prepared than anyone to help customers succeed, and make it the idea your whole company acts on.
“LSPRO turned a commodity product into a premium line that now brings in a double-digit share of revenue.” Read the business case.
The Problem:
A great product can still lose to a cheaper one. Usually because customers don’t see it’s the one they need.
The signs are familiar:
- Deals come down to price.
- Every salesperson tells a different story.
- Your website sounds like everyone else’s.
- Deals drag on when you should be the obvious choice.
This isn’t a marketing problem. It’s a positioning problem.
Positioning must be a leadership decision. The leadership team makes it together, marketing champions it, and the whole company acts on it.
That gap is exactly where we work.
We work best with companies like yours.
Manufacturers and complex B2B companies that are better than they sound.
You have a team that can deliver, but the market doesn’t see why you’re different.
Our core offer
Positioning, first.
We find where you’re better prepared than anyone to help customers succeed, and make it the idea your whole company acts on.
Then, if you need it, a Focus7 growth strategy follows.
Not sure where you stand?
Take our Positioning Diagnostic.
Find out if positioning is what’s holding you back, before you spend another dollar on marketing.
It takes less than 10 minutes. It’s free.
might be the best 10 minutes for your marketing this year.
Why blue frog?
Because no one mistakes it for anything else. When you see one, there are no questions. That’s what we want for every company we work with.
What changed for them
Click to read the business case
