It’s never been easier to start a new business, but it’s never been harder to stand out.
Your brand can be irresistible, we make it happen.
There are people out there waiting for what only you can do, but they have to know about it.
This program brings to you what works for some of the most iconic brands such as Apple, Patagonia, and Tesla, applied to your reality.
We show you the path and you execute it.
Who is this program for?
Those who has a business and wants to create a brand.
Entrepreneurs who want to create a brand to support their product or service idea.
Businesses that have a brand and want to bring it to the next level.
Anyone who want to learn how brands are created and how they can impact the market.
What will you learn?
Brand Positioning Strategies
Learn how to differentiate the business and develop effective positioning strategies to set you apart in the marketplace.
Storytelling and Brand Communication
Master the art of storytelling to create emotional connections with your audience, understanding how to structure narratives that highlight brand value and engage customers.
Development and Application of Brand Archetypes
Understand and utilize the concept of the collective unconscious and archetypes to build strong and resonant brand identities capable of connecting with your audience.
Building Resilient and Authentic Brands
Learn how to roll-out your brand inside and outside the organization to create a relationship with clients and a strong culture around the brand.
How it works
40h
hours of course content
16
weeks
Brand Module
- 12 two-hour classes
- One class per week
- 12 one-hour roundtable sessions
- Support materials
- Digital archive of classes available
- 100% online
Branding Module
- 1 archetype exploration session
- 1 ad and post development session
- 1 brand management session
- 1 brand strategy session
Who has applied our process
Course grid
You’ll learn how to change the rules of the game. Unlike the superficiality you’d find with a Google search, this chapter gives you access to the mental models of the strategists behind the world’s leading brands. You’ll expand your market potential with advanced competitive analysis and strategies to identify unique opportunities.
You’ll learn how to change the rules of the game. Unlike the superficiality you’d find in a Google search, this chapter gives you access to the mindset of the strategists behind the world’s top brands. You’ll expand your market potential with advanced competitive analysis and strategies to identify unique opportunities
You’ll learn how to change the rules of the game. Unlike the superficiality you’d find in a Google search, this chapter provides you with access to the mental framework of the strategists behind the world’s biggest brands. You’ll expand your market potential with advanced competitive analysis and strategies to identify unique opportunities.
You’ll learn how to change the rules of the game. Unlike the superficiality you might find through a Google search, this chapter gives you access to the mental models of the strategists behind the world’s most successful brands. You’ll expand your market potential with advanced competitive analysis and strategies to uncover unique opportunities.
Who
will be your
instructor?
Luis Pires
CEO and Founder at Blue Frog
Luis Pires has been working in branding and marketing for more than 25 years. He has worked with some of the most iconic brands in the world such as Whirlpool, KitchenAid, Bosch and Thermador in the US and globally. For the last decade, Luis has worked as a brand consultant and entrepreneur.